ISSUE 021

Greenwashing

Can you trust a company that claims to be green?

A ready-to-teach English lesson exploring how companies use environmental language, natural imagery, and selective claims to appear more sustainable than they really are.

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A beautiful nature billboard hiding a heavily polluting factory behind it

LESSON PREVIEW

Preview pages from the Issue 021 Greenwashing ESL lesson pack

ABOUT THIS LESSON

More companies than ever describe their products as green, natural, clean, sustainable, or environmentally friendly. However, these claims are not always supported by meaningful action.

This magazine-style English lesson introduces students to greenwashing: the use of advertising, packaging, and carefully chosen language to make a company or product appear more environmentally responsible than it really is.

Students read an original article, learn useful vocabulary, and take part in discussion, critical-thinking, speaking, and writing activities about advertising, consumer trust, sustainability, corporate responsibility, and how to recognize misleading green claims.

FROM THE ARTICLE

A green label, a picture of a forest, and words such as natural or eco-friendly can make a product appear responsible. But when the image is stronger than the evidence, environmental marketing can become greenwashing.

WHAT'S INCLUDED

Magazine-style student worksheet
Original article and audio recording
Vocabulary and reading activities
Discussion and critical-thinking tasks
Speaking challenge and writing prompt
Teacher guide and complete answer key
Classroom presentation

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