ISSUE 029
Attention Economy ESL Lesson
Who is really paying when everything is free?
A ready-to-teach A1–A2 Attention Economy ESL lesson about free apps, screen time, notifications and how apps make money, with simple reading, audio, vocabulary, discussion and critical thinking.
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Collection 05 includes Issues 026–030.
LESSON PREVIEW
ABOUT THIS LESSON
About This Attention Economy ESL Lesson
Free apps can look completely free, but many make money by selling advertising and competing for users’ time and attention.
This A1–A2 Attention Economy ESL lesson helps beginner learners discuss apps, notifications, screen time, habits and simple ways technology keeps people watching and clicking.
Students work with a short original reading and audio, beginner vocabulary, true-or-false comprehension, five discussion questions, a Help or Hook? activity, an app-design speaking challenge and guided writing.
FROM THE ARTICLE
WHAT'S INCLUDED
What's Included in the Attention Economy Lesson?
- Magazine-style A1–A2 ESL student worksheet
- Short original attention economy reading and audio recording
- Five beginner vocabulary items and true-or-false reading comprehension questions
- Five supported discussion questions about free apps, notifications and screen time
- Help or Hook? critical-thinking activity: judge five common app features
- Language in Context practice with words from the article
- App-design speaking challenge: make money without using hooks
- 60–100 word guided writing task: Are free apps really free?
- Teacher guide and complete answer key
- Ready-to-use classroom presentation
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